Branson's Airbnbs: Boom or Bust?
People have been asking me since 2019 if our market is saturated with short-term rentals. The fact is, based on changing consumer preferences, short-term rentals are here to stay as more people opt for vacation rentals over traditional hotels, drawn by space, privacy, and unique amenities.
Part of the increase in Airbnb demand is the lack of newer quality hotels in our area. Branson hasn't seen a new hotel built in over a decade, but traveler demand remains steady. The lodging market is shifting, with vacation rentals filling the gap.
While rental revenues are slightly off from their post-COVID peak, short-term rental income remains steady. The market ...